The GLAS 2020 Retail Merchandising Showcase, in association with Shop Equipment Limited, will show off the best from the retail merchandising world.
Quality retail merchandising is essential to drive strong growth in sales and profit margins. If you wish to kick-start your retail merchandising plans but don’t know where or how to begin, be sure to make use of the Shop Equipment Limited experts on-hand at GLAS 2020 who will be able to provide you with invaluable information and guidance in beginning a retail merchandising campaign.
Making the most of the Retail Merchandising Showcase
Display stands in-store can help increase the sales of products by up to 40%. At SEL, really what we are trying to do is increase sales for people. Some people use display stands as as a secondary point of sale: having the product on the shelf but also displaying it in a second location. So really the purpose is to learn how to display your product in the best light.
People are always conscious of budget so they invest money on temporary displays, but investment in quality retail merchandising stands, in the long run, prove to be better for your business and contribute greater to your sales.
Garden centres are coming up to standard but there is a lot more work to be done by the sector. Garden centres are extremely successful at experiential shopping — customers can spend hours browsing per trip — but the move into more sustainable and unique displays can boost sales.
When brand managers in charge of displaying a range of gardening shovels come into us, we sit down with them and discuss their requirements. The brand manager will provide us details on how many garden centres they would like to display in and the models that they would like to display. Two full-time designers in SEL will come up with personalised visuals for them and their products, so they can get an idea of what their displays in-store might look like.
This is a service that we don’t charge for. Our aim and experience from working with businesses since 1951 is that the customer likes our design and wants to work with us.
So, if exhibitors and attendees at GLAS wish to kick-off a display service, they can come over to us – they can locate us on their show guide map – and we can discuss their retail merchandising plans.
The Retail Merchandising Showcase will also feature the very latest in Point-Of-Sale and merchandising displays from the top brands, as well as a free advice clinic, and some of the very latest display systems available on the market for your brand or retail outlet.
With the full support of Bord Bia, GLAS offers a unique networking opportunity for both buyers and sellers in Ireland’s horticulture, sportsturf and related industries.
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