Grace Binchy, Consumer Insights Specliaist

Bord Bia has engaged Ipsos MRBI to track consumer activity and spend in the amenity market every two years since 2001. The objective of the survey is to provide Bord Bia with a tool to measure and track consumer spend, channel of purchase and motivation for purchase across a range of amenity products.  Come and find out what’s selling, trending and who is buying what in this insightful session.