Change and Opportunity in Amenity Horticulture

Change and Opportunity in Amenity Horticulture

Tim Healy, Mercator Marketing Research
Tim Healy has just completed phase one of a study on the value of the commercial amenity market and buyer’s behaviour on behalf of Bord Bia, and will deliver an overview of the findings in a fascinating session.
Tim has worked in marketing research for over 30 years and is a graduate member of the Marketing Institute of Ireland. He formed Mercator Marketing Research in 1996 and since then has worked with a wide range of national and multi-national clients including many for Bord Bia. His particular interest is in using qualitative techniques to determine and explore customer behaviour in every area from fast-moving consumer goods to specialised business services.