Big Data, What is it? And how can you use data to improve your business prospects?

Big Data, What is it? And how can you use data to improve your business prospects?

Dr. Christina O’Connor (LLB, MSc., PhD) is a Lecturer in Marketing and Director of the BBS Entrepreneurship programme at the School of Business at Maynooth University, Kildare, Ireland.
Christina’s core research area is focused on marketing intelligence data (Big Data) within a small business context. Learn how to utilise the data available, and what it can mean to your business.
Christina has over 10 years of extensive experience analysing data sets and working with small agri-food businesses, governmental and industry bodies in the interpretation and analysis of data both in Ireland and the UK through dunnhumby. Her research has been published in the Harvard Business Review blogs, as well as journals such as the International Small Business Journal, Journal of Knowledge Management and Marketing Intelligence and Planning.